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Integrated communication is an effective way to achieve your goals, as it engages the audience through various methods across multiple channels. The “Chestnut” team can help launch your brand into the market, increase its awareness, and enhance its recognition. When planning integrated campaigns, we utilize the most effective combination of communication channels and tools.
Client:
The fundraising platform „Paramos portalas“, in collaboration with the Lithuanian Special Olympics Committee.
Goal:
- To introduce the public to a new fundraising platform through a campaign aimed at supporting children and athletes with intellectual disabilities.
Our team’s activities:
- Creative concept for the campaign
- Media relations
- Outdoor billboard advertising
- Social media communication on Facebook, Instagram, and LinkedIn
- Public service announcements on TV and radio
- Managing ads on Meta, Google, and YouTube
- Engaging influencers
- Organizing photoshoots and video production
- Content creation
- Collaboration with social partners
Results:
- 20+ articles and reports in the media
- 80,000 banner impressions on lrt.lt
- Video and audio clip broadcast on LRT TV and LRT Radio
- 360,200 ad impressions on Google
- 166,000 audience reached on Facebook
- 4,100 audience reached on Instagram
- 37 outdoor billboards in Vilnius, Kaunas, and Klaipėda
- Over €1,000 donated to athletes with disabilities in three weeks
- The public was introduced to the new fundraising platform
Client’s social media accounts:
Atgarsiai žiniasklaidoje:
Iniciatyva „Aš nuplauksiu į pergalę!“ padės sutrikusio intelekto vaikams sportuoti
Noro daugiau nei galimybių: kviečia paremti žmonių su intelekto negalia svajonę sportuoti
Šimtai intelekto negalią turinčių vaikų neturi galimybės sportuoti: priima tik po kelis
Apie Specialiąsias olimpiadas žino ne visi: už pusmečio dėl medalių kovos mūsų atletai
Šimtai intelekto negalią turinčių vaikų neturi galimybės sportuoti: norinčių daug, priimti gali tik po kelis