We are thrilled and proud to announce that our agency has won second place in the Business Communication Campaign category at the PR Impact Awards 2024! This year, the competition for the best communication projects broke records, with 188 campaigns and projects competing, evaluated by 11 Lithuanian and 11 international experts.
In the competition’s final, we presented the business communication campaign “Waste Innovations” created for our client Energesman, aimed at enhancing the company’s reputation and promoting its innovations.
“We are delighted to have reached the final and won this award – it is a wonderful recognition of our team’s hard work. We always strive to create effective communication, focusing on results and innovation. Working with clients, we constantly think about the value we can deliver to their business or organization,” said Rita Saunorytė Norutienė, head of our agency.
The campaign included regular media relations, consistent social media communication, strengthening the CEO’s presence on LinkedIn, updating the website, creating informational videos, collaborating with scientists, and initiating joint projects with partners.
The results speak volumes: the campaign reached hundreds of thousands of people across various channels, produced a comprehensive package of materials representing the company, drew attention from the public, ecosystem members, and decision-makers, secured invitations to participate in conferences, and generated dozens of inquiries to visit Energesman‘s waste sorting plant. Journalists now regularly seek our client’s commentary on waste management topics.
Despite working with a minimal budget, consistent communication efforts strengthened Energesman‘s image, earned positive media attention, gained the respect of the public and the waste management community, fostered a favorable perception among regulators and institutions, and secured stronger negotiation positions with service clients.
