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A strong image helps achieve the goals of any company or organization. It’s a value created through effective communication. If you’re operating in a regulated sector and struggling to secure your position, targeted communication can make a difference. This is demonstrated by the communication success story of “Energesman”, which won the Business Communication Silver Award at the “PR Impact Awards 2024”. Consult with the “Chestnut” team, and we’ll work together to achieve your goals!
Client:
UAB „Energesman“, operator of the Vilnius Regional Waste Sorting Plant (MBA)
Goal:
- Reputation management and dissemination of operational innovations
Our team’s activities:
- Refining strategic communication directions
- Regular media relations: press releases, comments, interviews, expert insights
- Content for social media platforms “LinkedIn” and “Facebook”
- Management of “Facebook” and “Instagram” advertisements
- Creation of visual identity
- Strengthening personal communication for the CEO
- Creation and administration of a new website
- Informational and promotional videos, brochures
- Collaboration with scientists, partners, and associations
- Participation in conferences with presentations and booths
Results:
- Over 40 articles and reports in the media annually, with ongoing interest from journalists
- A yearly reach of 174,000 on the “Facebook” channel
- 15,000 organic impressions on “LinkedIn” annually for the company and 6,000 for the CEO’s profile
- Enhanced image among employees and partners
- Greater recognition within the waste management community, invitations to conferences and discussions
- A more favorable view from regulators and institutions, leading to stronger negotiating positions
- Residents’ pride in an innovative regional company
Client’s social media accounts:
Media coverage:
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