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Generating media interest for yet another solar park launch is no easy task, especially when the park is located in the Alytus district, more than 100 km from the capital city, and each stage of its development has already been actively communicated. However, the “Chestnut” team thrives on challenges. With years of experience and a deep understanding of different markets, we are able to deliver maximum results.
Client:
“Green Genius” is one of Lithuania’s largest renewable energy companies, operating across eight European countries.
Goals:
Public communications for the launch of an energy storage and solar power park built across two locations.
Our team’s activities:
- Developing a unique positioning strategy for the park
- Preparing media invitations
- Engaging national and regional journalists
- Drafting the press release
- Designing safety instruction materials
- Coordinating journalists during the event
- Distributing the press release along with photos and video content
- Media relations and follow-up after the event
Results:
- 1 television news segment
- 13 media features in collaboration with partners
- Introduced a new solar park installation model to the industry: Energy-as-a-Service (EaaS)
Media coverage:
Labas rytas, Lietuva – žinios
Šalia Alytaus – didžiausia šalyje privati baterija
