“RASO”: B2B Communication

Purposeful, thoughtful, and effective B2B communication helps to discover, engage, and sell to your customer. Every business aiming to remain competitive in a high-competition market must refine its value proposition, as value is the foundation of B2B communication strategy.

Client:

Technology company „RASO“

Goal:

Refining the positioning of the “RASO” brand, shaping its image, and strengthening its expertise.

Our team’s activities: 

• Social media content creation: creating and managing content for LinkedIn, Facebook, and YouTube.
• Visual identity creation: developing advertising visuals.
• Ensuring leadership communication: supporting communication within the leadership team.
• Media relations: preparing and distributing press releases, initiating topics in the media, and engaging with journalists.
• Website administration: managing the website and preparing news updates.
• Marketing coordination: planning and managing advertising campaigns.

Results:

• Increasing reach and engagement on social media.
• Established and maintained media relationships.
• Publications on major news portals.
• Employee involvement in the communication process, enhancing their expertise.
• A series of videos created, titled “Technology Experts.”

Client’s social media accounts:
    

Media coverage:

 
Metai, kai apsipirkimas taps dar malonesnis ir išmanesnis – ar vartotojai tai įvertins? 

 
Kas labiausiai pajaus skirtumą kai neliks 1 ir 2 centų monetų – prekybininkai ar vartotojai? 

Didysis projektas vėluoja: išmaniųjų kasos aparatų nuo sausio 1 d. nebus, VMI nepasiruošė

Patvirtinta technologijų bendrovės „Raso“ valdyba