Purposeful, thoughtful, and effective B2B communication helps to discover, engage, and sell to your customer. Every business aiming to remain competitive in a high-competition market must refine its value proposition, as value is the foundation of B2B communication strategy.

Client:

Technology company „RASO“


Goal:

Refining the positioning of the “RASO” brand, shaping its image, and strengthening its expertise.


Our team’s activities: 

  • Social media content creation: creating and managing content for LinkedIn, Facebook, and YouTube.
  • Visual identity creation: developing advertising visuals.
  • Ensuring leadership communication: supporting communication within the leadership team.
  • Media relations: preparing and distributing press releases, initiating topics in the media, and engaging with journalists.
  • Website administration: managing the website and preparing news updates.
  • Marketing coordination: planning and managing advertising campaigns.

Results:

  • Increasing reach and engagement on social media.
  • Established and maintained media relationships.
  • Publications on major news portals.
  • Employee involvement in the communication process, enhancing their expertise.
  • A series of videos created, titled “Technology Experts.”

Client’s social media accounts:
    


Media coverage:

 
Metai, kai apsipirkimas taps dar malonesnis ir išmanesnis – ar vartotojai tai įvertins? 

 
Kas labiausiai pajaus skirtumą kai neliks 1 ir 2 centų monetų – prekybininkai ar vartotojai? 


Didysis projektas vėluoja: išmaniųjų kasos aparatų nuo sausio 1 d. nebus, VMI nepasiruošė


Patvirtinta technologijų bendrovės „Raso“ valdyba