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Purposeful, thoughtful, and effective B2B communication helps to discover, engage, and sell to your customer. Every business aiming to remain competitive in a high-competition market must refine its value proposition, as value is the foundation of B2B communication strategy.
Client:
Technology company „RASO“
Goal:
Refining the positioning of the “RASO” brand, shaping its image, and strengthening its expertise.
Our team’s activities:
- Social media content creation: creating and managing content for LinkedIn, Facebook, and YouTube.
- Visual identity creation: developing advertising visuals.
- Ensuring leadership communication: supporting communication within the leadership team.
- Media relations: preparing and distributing press releases, initiating topics in the media, and engaging with journalists.
- Website administration: managing the website and preparing news updates.
- Marketing coordination: planning and managing advertising campaigns.
Results:
- Increasing reach and engagement on social media.
- Established and maintained media relationships.
- Publications on major news portals.
- Employee involvement in the communication process, enhancing their expertise.
- A series of videos created, titled “Technology Experts.”
Client’s social media accounts:
Media coverage:
Metai, kai apsipirkimas taps dar malonesnis ir išmanesnis – ar vartotojai tai įvertins?
Kas labiausiai pajaus skirtumą kai neliks 1 ir 2 centų monetų – prekybininkai ar vartotojai?
Didysis projektas vėluoja: išmaniųjų kasos aparatų nuo sausio 1 d. nebus, VMI nepasiruošė
Patvirtinta technologijų bendrovės „Raso“ valdyba