cargoGO: Building Awareness and Strengthening Employer Branding

The “Chestnut” team can help your brand grow, become visible, well-known, and recognizable. By focusing on building brand awareness, we utilize and leverage a wide range of communication channels and tools.

Client:

The company specializing in freight transportation services – „cargoGO“.

Goal:

Increase „cargoGO“ brand awareness and enhance employer branding.

Our team’s activities: 

• Media relations: preparing and distributing press releases, initiating topics in the media, and maintaining communication with journalists.
• Social media content creation: Developing content for LinkedIn, Facebook, Instagram, and TikTok.
• Participation in conferences and trade shows in Lithuania and abroad: Preparing topics and presentations, designing and managing booth setups, and advertising.
• Employer branding communication: Developing strategies to strengthen the company’s image as an employer.
• Comprehensive event support: Assisting in organizing internal and external events.
• Podcast production support: Planning topics, preparing speakers, and handling editing tasks.

Results:

• Increased reach of social media audiences.
• Greater employee involvement in the communication process.
• News publications in major news portals and established relationships with journalists.
• Enhanced perception of cargoGO executives as experts in their field.

Client’s social media accounts:
         

Media coverage:

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Logistikos įmonių grupė „cargoGO“ keičia struktūrą